WA Farm Direct was honoured to be awarded with the Innovation & Global Vision Partner Award from CP Group Thailand in Bangkok.

Sean Engelbrecht, commercialisation manager at WA Farm Direct was there in May to accept the award for the 2022 premium Australian Bravo apple exports program throughout Thailand.

Mr Engelbrecht said WA Farm Direct –a family owned business was thrilled to have been awarded the prestigious Innovation & Global Vision Partner Award by CP Group Thailand.

The Bravo apples Makro 2022 season opening event in Thailand. 

“CP Group Thailand, a renowned company in the food industry, has bestowed this esteemed award upon WA Farm Direct in recognition of its exceptional performance and dedication to excellence for premium apple exports in 2022.

“The Innovation & Global Vision Partner Award showcases WA Farm Direct's cutting-edge practices, technological advancements, and their ability to align with CP Group’s vision for sustainable and efficient food production.”

Mr Engelbrecht said Australian Bravo apple growers are celebrating a resounding success as their produce gains significant popularity and recognition in Thailand with the prestigious award.

“The fresh, crisp, and flavourful Australian Bravo apples have made a remarkable display in Makro supermarkets throughout Thailand, capturing the taste buds of consumers.

“Thailand, known for its vibrant culinary scene and discerning consumers, has embraced the premium quality and distinct flavour profiles of Australian Bravo apples. This newfound appreciation is evident through increased demand, favourable consumer reviews, and the growing presence of Bravo apple in Thai supermarkets,” he said.

WA Farm Direct managing director Jenny Mercer said,"We are immensely honoured to receive the Innovation & Global Vision Partner Award from CP Group Thailand.

"This recognition highlights the dedication and hard work of our team over a number of years, as well as our passion in the horticulture sector. We are proud to partner with CP Group Thailand and contribute to their vision for the future of Australian premium produce in Thailand.

“The entire team at WA Farm Direct would like to express their gratitude to CP Group Thailand for recognising their efforts with this award. We also extend our appreciation to our customers, growers, partners, and stakeholders for their continued support and trust.

Mr Engelbrecht said WA Farm Direct was honoured to receive this award and excited about launching the new Soluna brand this season with Makro and Lotus supermarkets in Thailand.

About WA Farm Direct:

WA Farm Direct is a leading fresh fruit supplier, representing a range of premium brands and IP in Australia and throughout the world. We are a family-owned company with over a century of experience in this rapidly changing industry.

WA Farm Direct supply a range of apples, berries, stonefruit, citrus, mushrooms along with other specialty lines.

WA Farm Direct provide our range of premier fruits to the local market; throughout Australia and to export markets such as the Middle East and Asia.