Grochem Australia has become 7 Worlds Ag under a fresh rebrand to build on its reputation for innovation in technology and its commitment to the Australian horticulture industry.

Over the past two decades, Grochem Australia has grown to be a trusted partner for dealers and growers, providing high quality products in Australia and beyond.

Last month’s launch of 7 Worlds Ag aims to strengthen the company’s reputation for cutting-edge technology and its support for customers, through products and practices that ensure healthy, high-quality crops while protecting the environment. 

Chief executive officer of 7 Worlds Ag Ben Coombe said the company is committed to addressing the unique needs of Australian horticulture and advancing practices that protect the planet and enhance productivity for future generations.

“We will continue to invest in local research and development to ensure our products and those from key global suppliers are effective, environmentally friendly and solve grower problems in the field,” he said.

“Our current range of more than 70 products includes fungicides, insecticides, growth regulators, pheromones, and monitoring and trapping systems renowned among dealers and growers for their environmental profile.

“Customers know us for our newly launched herbicides such as Beloukha and Soleto, which were welcome additions to our copper fungicides such as Bordeaux WG, Hydrocop WG and Tribasic Liquid, and ProBlad organic fungicide.

“With the launch of 7 Worlds Ag, our product range is set to strengthen further and enhance productivity for future generations.”

Like its predecessor, 7 Worlds Ag is an independent, privately owned Australian business dedicated to the specific needs of horticulturists.

Its new identity is inspired by the work of Sir David Attenborough and his dedication to the planet.

“Our small team of seven people combines more than 130 years of experience in agriculture and have a shared passion for helping growers with solutions that enhance their productivity and nurture a sustainable future.”